{"product_id":"the-international-brand-valuation-manual-a-complete-overview-and-analysis-of-brand-valuation-techniques-methodologies-and-applications","title":"The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications","description":"\u003cp\u003e\u003cb\u003eAutor:\u003c\/b\u003e Salinas, Gabriela\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarca:\u003c\/b\u003e Wiley\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdición:\u003c\/b\u003e Illustrated\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFormato:\u003c\/b\u003e Ilustrado\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNúmero de páginas:\u003c\/b\u003e 448\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNúmero de pieza:\u003c\/b\u003e 26177194\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFecha de lanzamiento:\u003c\/b\u003e 14-08-2009\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetalles:\u003c\/b\u003e The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.\nThe book:\n- Provides a thorough overview of all the tools available for the brand valuation practitioner.\n- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.\n- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.\n- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.\nGabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780470740316\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModelo:\u003c\/b\u003e 26177194\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e Inglés\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNota del artículo:\u003c\/b\u003e Libro de 2ª mano en estado BUENO según directrices web de venta. Puede presentar algunas marcas de desgaste por el uso en cubierta o interior. Vendido por el emprendimiento social El Club de los Raros. Con cada compra contribuyes a plantar árboles y financiar proyectos de ONGs y de lectura que transforman vidas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCondición del artículo:\u003c\/b\u003e De 2ª mano - Bueno\u003c\/p\u003e","brand":"Emprendimiento social El Club de los Raros","offers":[{"title":"Default Title","offer_id":55935413354822,"sku":"ECDLR-12-2025-04-.org-T423T021-1804","price":44.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/0274\/6438\/files\/71wEIxGHgKL.jpg?v=1770359651","url":"https:\/\/elclubdelosraros.myshopify.com\/products\/the-international-brand-valuation-manual-a-complete-overview-and-analysis-of-brand-valuation-techniques-methodologies-and-applications","provider":"Emprendimiento social El Club de los Raros","version":"1.0","type":"link"}